blog Style foundoscope tv About streetshoot Image Map

Superdry x Timothy Everest

If you keep in the loop with Fashion, you must have heard about this collaboration months ago.
Well the final collection is finally here!

In an interesting video released by the team, the designer explains the challenge that face the British tailoring industry. It is true that in our modern society men tend to be be separated in 2 group: the one that wear suits and those who don't.  Suits are expensive, heavy and seen as something of yesterday. Today High street fashion seems to be about young slim fit garment with fashion forward details and affordable prices.(H&M, TopMan,Burton....)

However the video makes it clear. It is not about bringing back an "old style" and force people to like it. It is about creating something new with an "old style". It is like saying yeah this is old and not practical but if you use it with this new thing you can create this even cooler new thing.

"It's about wearing a cool tweed Jacket with a tee-shirt and a Jean"

As usual Here is the LookBook.

Available at Superdry from £74